Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Communication · Marketing

Connect Loops to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Loops is an email platform for sending beautiful transactional and marketing emails. Manage contacts, trigger automations with events, and send transactional emails from your workflows. 6 actions can run inside a Coherence workflow.

Start free All integrations

A Coherence record changes

Create Contact

A Coherence workflow runs

Send Event

TRIGGERS AND ACTIONS

Everything Loops can do in a workflow.

Actions are the steps a workflow can run in Loops. Start the workflow from a Coherence record or another app.

Actions · 6Create ContactSend EventSend Transactional EmailFind ContactDelete ContactCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with Loops.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Act in Loops from a Coherence workflowUse a change in Coherence to run a supported Loops action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Create Contact
or Send Event

Connect Loops to the wider customer workflowCombine Loops with another integration and Coherence records to route important conversations into accountable work without copying context by hand.

Starts with · A Coherence workflow starts

Finishes with · Create Contact, then preserve the outcome in Coherence
or Send Event

SET UP

How to connect Loops.

The exact authentication fields depend on Loops. The workflow structure stays straightforward.

1Connect the accountAuthorize the Loops account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with Loops or provide a complementary trigger or action.

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

MailgunMarketing · Communication7 triggers · 7 actions

TimelinesAIMarketing · Communication7 triggers · 11 actions

WhatsScaleCommunication · Marketing · CRM5 triggers · 28 actions

ButtondownMarketing · Communication3 triggers · 4 actions

BirdMarketing · Communication0 triggers · 3 actions

QUESTIONS

Loops integration questions.

What can I automate with the Loops integration?

Loops currently provides 6 actions a workflow can run. Use those building blocks to route important conversations into accountable work without copying context by hand.

How many Loops triggers and actions are available?

Loops currently lists 0 triggers and 6 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can Loops connect to other apps through Coherence?

Yes. A workflow can combine supported Loops triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect Loops?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

Ready to connect Loops?

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Free plan · No credit card