Coherence is an agentic customer operations platform that connects CRM data, email, campaigns, websites, workflows, and AI agents in one shared context. It is operated by Brightyard, Inc.

How is Coherence different from a traditional CRM?

CRM is Coherence's shared data foundation, not the product boundary. Coherence connects flexible XRM-style records to email, campaigns, websites, workflows, and agents so teams can run the customer lifecycle from one context.

Does Coherence have an API and MCP server for agents?

Yes. Coherence publishes an OpenAPI 3.1 spec at https://getcoherence.io/openapi.json and ships an official MCP server (@coherenceos/mcp-server) so AI agents can read and write workspace data and delegate tasks to the Nash agent.

How much does Coherence cost?

Coherence has a free tier (no credit card required), plus Starter at $12, Pro at $29, and Team at $79 per user per month.

Integrations · Communication · Marketing · CRM

Connect WhatsScale to Coherence.

Name: Coherence
Brand: Coherence
Rating: 4.8 (50 reviews)

Send WhatsApp messages, manage contacts, and automate conversations via WAHA. 5 triggers can start a workflow, and 28 actions can run inside one.

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Watch Channel MessagesCreate a Coherence record

A Coherence record changes

Send a Message (Manual Entry)

Watch Group MessagesUpdate a Coherence record

A Coherence workflow runs

Send a Message to a Contact

TRIGGERS AND ACTIONS

Everything WhatsScale can do in a workflow.

Triggers start a workflow when something happens in WhatsScale. Actions are the steps a workflow can run there.

Triggers · 5Watch Channel MessagesWatch Group MessagesWatch Incoming MessagesWatch Specific Group MessagesWatch Specific Channel Messages

Actions · 28Send a Message (Manual Entry)Send a Message to a ContactSend a Message to a GroupSend a Text to a ChannelSend a Message to a CRM ContactSend an Image to a ContactSend an Image to a GroupSend an Image to a ChannelSend an Image to a CRM ContactSend an Image (Manual Entry)Send a Video to a ContactSend a Video to a GroupSend a Video to a ChannelSend a Video to a CRM ContactSend a Video (Manual Entry)Send a Document to a ContactSend a Document to a GroupSend a Document to a CRM ContactCreate a CRM ContactGet a CRM ContactFind a CRM Contact by PhoneUpdate a CRM ContactDelete a CRM ContactAdd a Tag to a CRM ContactRemove a Tag from a CRM ContactList CRM ContactsCheck WhatsApp NumberCustom API CallCustom API Call: Make a custom API call to a specific endpoint.

Names as listed in the automation catalog Coherence workflows use.

WORKFLOW IDEAS

What you can automate with WhatsScale.

Starting points for a workflow. Choose the exact fields, conditions, and records it updates.

Bring WhatsScale activity into CoherenceStart from a supported WhatsScale event, then create or update the appropriate CRM, project, or custom record with the source context preserved.

Starts with · Watch Channel Messages
or Watch Group MessagesFinishes with · Create or update a Coherence record

Act in WhatsScale from a Coherence workflowUse a change in Coherence to run a supported WhatsScale action, so the next step follows the record instead of relying on someone to copy it.

Starts with · A Coherence record or workflow changes

Finishes with · Send a Message (Manual Entry)
or Send a Message to a Contact

Connect WhatsScale to the wider customer workflowCombine WhatsScale with another integration and Coherence records to route important conversations into accountable work without copying context by hand.

Starts with · Watch Channel Messages
or Watch Group Messages

Finishes with · Send a Message (Manual Entry), then preserve the outcome in Coherence
or Send a Message to a Contact

SET UP

How to connect WhatsScale.

The exact authentication fields depend on WhatsScale. The workflow structure stays straightforward.

1Connect the accountAuthorize the WhatsScale account and permissions the workflow needs.

2Choose a supported stepSelect one of the current triggers or actions listed above and map its fields.

3Test with a real recordRun a small test, inspect the result in both systems, and only then enable the workflow.

Apps for the same workflow.

Apps that share a category with WhatsScale or provide a complementary trigger or action.

ActiveCampaignMarketing · CRM9 triggers · 7 actions

ClickFunnelsCommunication · Marketing8 triggers · 7 actions

KommoCommunication · CRM4 triggers · 8 actions

MailgunMarketing · Communication7 triggers · 7 actions

MissiveCommunication · CRM5 triggers · 6 actions

TimelinesAIMarketing · Communication7 triggers · 11 actions

QUESTIONS

WhatsScale integration questions.

What can I automate with the WhatsScale integration?

WhatsScale currently provides 5 triggers that can start a workflow and 28 actions a workflow can run. Use those building blocks to route important conversations into accountable work without copying context by hand.

How many WhatsScale triggers and actions are available?

WhatsScale currently lists 5 triggers and 28 actions, each named on this page. The list is read from the automation catalog Coherence workflows use, so review those names before building a workflow.

Can WhatsScale connect to other apps through Coherence?

Yes. A workflow can combine supported WhatsScale triggers or actions with Coherence records and other available integrations. The exact flow depends on the authentication, permissions, triggers, and actions exposed by each connected app.

Do I need to write code to connect WhatsScale?

The listed triggers and actions are designed for visual workflows. If the pre-built integration does not expose a capability you need, HTTP and webhook steps can cover APIs that your team is authorized to use.

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